More than 3.9 million Social Media views in three months. Sanderson Young’s individual accounts are helping people discover the homes and locations most relevant to them, turning interest into website visits and viewing requests.
Your property search is personal. You might be looking for a coastal home, a Northumberland retreat, your first rental or an exceptional property in Jesmond. What interests one person will look quite different from the next.
That is why, alongside the main Sanderson Young Instagram account, we have developed a network of individual accounts led by Simra, Harry, Ashleigh, Penny and Ryan. Each offers a personal perspective, with content shaped around location, property type and individual expertise. With homes across Newcastle, Northumberland and the coast, there is an enormous amount to share. Our individual accounts give these properties and places more room to be explored, while helping followers choose the content they want to see.
Penny covers Northumberland and coastal properties, Ryan focuses on lettings, and Ashleigh concentrates on homes priced at £850,000 and above. Alongside Simra and Harry, they bring local knowledge, personality and a distinct perspective to the properties they represent. The main Sanderson Young account brings the wider business together, while our individual accounts offer a closer connection to particular places and parts of the market.
The quality of our content and the attention it receives are intrinsically linked. We put thought into how a home is presented, the details we highlight and the story we tell. A successful property video helps someone imagine themselves there: enjoying a morning coffee in the kitchen, entertaining friends or walking to the beach. Showing the surrounding area helps them picture the life beyond the front door, too.
When a property becomes somewhere a person can imagine calling home, there is a stronger reason to take the next step and arrange a viewing.
“Make them want to book, either through rarity, facilities or location, make sure that every message strengthens that mantra.”
3,900,000 views over the past three months
15,600,000 views over a year (projected)
That visibility is the beginning of the journey. Social media introduces people to a property or location, sparks their curiosity and gives them a reason to explore further
Social media accounts for 25% of traffic to the Sanderson Young website, bringing audiences from their feeds into fuller property details, photographs and floorplans.
The impact also extends to enquiries: more than 20% of viewing requests submitted through our website identify social media as their source.
The quality of our content also attracts people looking to sell or let. Seeing how we present other homes gives prospective clients a clear sense of what we could do for theirs. For many, a stronger social media presence and more engaging property marketing can be a deciding factor when choosing their agent.