The way buyers are discovering properties is changing; over the last 5 years, especially, an agent’s website and Rightmove have reigned supreme as the number 1 source for buyer and vendor enquiries. However, over the last 2 years, social media has played an increasingly important role in securing deals and is now central to how we create awareness.
Looking at 2026, Sanderson Young’s core social channels are forecast to generate well over 10 million views across Facebook & Instagram, and when combined with our individual agent accounts, audience reach is both substantial and highly engaged.
By investing in our media capabilities and building a strong foundation of engaged vendors and buyers, several properties teased on social media have sold directly, before ever reaching the open market. Increasingly, vendors are approaching us directly through social media, with over 10 serious enquires in the last few months alone, highlighting just how powerful well targeted, high quality content can be when it’s shown to the right audience.
Second to large visibility, calls to action serve as a pivotal statistic to ensure our audience hits the correct demographic. Property clicks have increased by around 360% year on year, driving meaningful enquiries from both buyers and prospective vendors.
While portals such as Rightmove still continue to play an important role in any sale, early visibility and momentum often lead to faster outcomes. Our social media presence is carefully designed to showcase homes in a way that builds genuine demand ahead of a formal launch, meaning we’re able to connect the right homes with the right people, quickly. This should be a major consideration for any vendor when deciding on an Agent to appoint.
Our Head of Social Media, Rebecca, said:
“This success is driven by strategy, high-quality visuals, intelligent scheduling and a cohesive brand style, which ensures each property is positioned effectively. We constantly look at new and innovative ways to advertise properties, whether that be a focus on the location, or a finer detail often overlooked when viewed online.”
Individual agents are increasingly helping to expand reach and engagement. Since starting his Instagram account recently, valuer Harry has gained over 17,400 followers. His weekly content now generates 87,000 views, with more than 81% coming from non-followers. This exposure shows how property related content is connecting with new audiences beyond existing networks. With nearly 2,000 interactions in just one week and steady follower growth, this personal approach is highly effective in building awareness and early interest.
So, if you’re looking for a property or an agent that has a proactive approach to multichannel marketing, get in touch with the Sanderson Young team on 0191 213 0033 or email contact@sandersonyoung.co.uk.