Local estate agents and property marketing specialists, Sanderson Young, have recently underlined their expertise by winning a prestigious award for national editorial from Mayfair Office, the leading national network of independent estate agents and chartered surveyors. This is the third time they have won this important award.
The award, for the high volume of PR Sanderson Young achieved for their clients in the national press over the past year, was presented recently at the Mayfair Office awards ceremony at the RAF Club in London’s Piccadilly. The award reflects the importance of national property editorial in the media today.
“We are really thrilled to receive this award for the third time,” commented Janet Hopkinson. “We understand the value of national editorial which plays a critical role in the marketing mix. The important thing is that this editorial in newspapers such as The Times, Sunday Times, Daily Telegraph and The Week, and magazines such as Country Life and Horse & Hound, is not just for large houses, although these have been featured regularly. We have been able to gain some great free publicity for smaller houses and cottages too.
“Sadly too many estate agents now seem to be wholly reliant on the internet for their enquiries. But important as the internet is, we know that millions of people read the local and national press and are influenced by it. Reading about a property fresh to the market in a major quality newspaper does have a huge impact and I don’t think that will change in a hurry,” she added.
“National editorial and advertising are both extremely potent. That is why our offices in the North East work closely with our marketing office in London to keep our clients’ properties in the public eye. Winning this award reflects how strongly we feel about extending the range of marketing for our clients and encouraging more people to visit and make their home in our beautiful region.”